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Google Integration Gives Samsung 'Real Shot' at Wearables: Report

Samsung’s Google-enabled Galaxy Watch 4 series, unveiled Wednesday, will give Samsung and Google “a real shot at the wearables market,” emailed GlobalData analyst Anisha Bhatia on Wednesday after the tech company’s Unpacked event. GlobalData pegs the wearables market value at…

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$64 billion by 2030. As the first device to combine Google’s Wear operating system and Samsung’s Tizen smartwatch platforms, the Galaxy Watch 4 will bring increased developer and app support for Samsung and hardware expertise to Google. That’s a “a win-win” for both companies, as they try to break Apple’s “stranglehold” on the smartwatch market, said the analyst. A partnership with Google also expands Samsung’s smartwatches to other Android phones, giving Samsung a way to appeal to the non-Apple customer base, she said.