TCL 'Not Pivoting From Roku to Google,' Says Exec, After Google TV Intros
TCL, the No. 1 Roku TV brand globally, turned to Google TV for the smart TV operating system in its latest 5- and 6-series TVs, which went on preorder Tuesday. “We are not pivoting from Roku to Google," emailed Chris…
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Larson, senior vice president-TCL North America, saying TCL is also the largest Android TV brand globally. TCL's “deep engagement with both companies provides us a leadership position with the suppliers we see as most likely to win the battle of consolidation in smart TV operating systems,” Larson told us. He called Google's OS a “perfect alternative" to Roku’s platform: “Both systems have their personalities and we believe that different users will desire a different experience,” said the executive. Google TV is “additive, with new users chasing this new experience," he said. The TV maker touted Google TV’s “content-first interface,” which it said allows users to browse and discover new content easily based on watch history, saved content and “what’s trending.” A “For You” tab shows users new content based on their interests, across their streaming services.