72% Watch Video on Multiple Platforms: Parks
Some 72% of consumers report regularly using multiple platforms to consume video, Parks Associates reported Tuesday. Four in 10 view video on all tested platforms: TV and TV-connected devices, mobile devices such as smartphones and tablets, and PCs, said the…
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research firm. “Consumers today have much higher expectations of their video entertainment experiences,” said Pierre Donath, chief product and marketing officer, 3 Screen Solutions, saying Netflix and other streaming services “set a new benchmark and continue to improve it.” With connected device use increasing, building “mutually beneficial partnerships with these device platforms is an important component of WarnerMedia’s distribution strategy,” said Melissa de la Rama, vice president-distribution. With major studios making moves in the over-the-top video world, the viewer experience will become “the most important way to retain viewers,” said Lexie Knauer, Brightcove senior product marketing manager. Parks plans a virtual Future of Video webcast Wednesday.