TCL Gains Ground Globally as Smart TV Sales Reach 1/3 of Homes: SA
More than 665 million homes worldwide, 34%, owned a smart TV at the end of last year, with 51% expected by 2026, said Strategy Analytics Tuesday. Smart TV sales grew 7.4% last year to 186 million, for 79% of all…
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flat-panel TV sales. North America led growth, fueled by the U.S. government’s COVID-19 economic stimulus programs, said the research firm. Samsung held the top spot for the ninth consecutive year, with TCL sliding into second place for the first time ahead of LG. Samsung’s Tizen is the leading streaming platform, but Android TV and Roku are gaining ground. The top four smart TV operating systems had over 50% of sales last year, said SA. The connected TV landscape is “incredibly complex” and consumers have multiple devices in different configurations to choose from, said analyst David Watkins: “TV streaming platform providers face a significant challenge in driving engagement and ensuring that TV viewers remain on their platform and do not switch to another source.” Smart TV OS providers need to consider improved content discovery capabilities, advanced analytics and advertising platforms and the development of an intuitive and user-friendly user interface, he said.