Roku Partners With NBC on 'Easy Access' to Olympics
Roku partnered with NBCUniversal on a home screen experience designed to give customers “easy access” to the media company’s 5,500 hours of streaming coverage of the 2020 Tokyo Olympics via the Roku platform, the companies said Tuesday. The experience is…
Sign up for a free preview to unlock the rest of this article
Export Compliance Daily combines U.S. export control news, foreign border import regulation and policy developments into a single daily information service that reliably informs its trade professional readers about important current issues affecting their operations.
designed to help viewers organize viewing of the games, delayed by a year due to COVID-19, by channel and sport, said the companies. Roku is creating a path to NBCU’s streaming coverage of the games directly from the home screen, with the Olympics “hub” accessible from the left side of the screen, third only to the Roku home screen and its free Roku Channel content.