Olympics Viewing Enthusiasm Tepid in US: Zeta
The Tokyo Olympics look to be among the least-watched recent Summer Games, reported Zeta Friday. The marketing tech company canvassed 2,000 U.S. adult consumers, finding 45% aren't looking forward to the event and 17% undecided if they will tune in.…
Sign up for a free preview to unlock the rest of this article
Export Compliance Daily combines U.S. export control news, foreign border import regulation and policy developments into a single daily information service that reliably informs its trade professional readers about important current issues affecting their operations.
Generation Z and younger millennials had the highest interest. Among women, 48%, said they were interested in watching, compared with 41% of men.