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IFA Organizers Cancel CE China, 8 Weeks After Nixing Berlin Show

IFA organizers pulled the plug on the CE China 2021 show that would have been Sept. 16-18 in Guangzhou, China, but was “severely hampered by travel restrictions” into China due to COVID-19, they said Friday. It was further proof that…

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the global trade show circuit is not quite back to pre-pandemic normal, coming eight weeks after organizers canceled the Sept. 3-7 IFA Berlin show because it was “near impossible” to hold the event safe from COVID-19 (see 2105190023). With the “latest emergence” of COVID-19 cases in Asia, multinational and Chinese companies remain “uncertain about their participation in international trade shows,” they said. “This was a tough decision to make, especially since we do get a lot of positive feedback and especially international companies signaled their interest to present themselves at CE China,” said IFA Executive Director Jens Heithecker. A German pavilion with 10 German brands “was already set to be part of CE China 2021,” he said. The show will return next year in “a hopefully more light-hearted 2022 with strong business opportunities,” said organizers.