TV ASPs in Germany Up 24% in Q2 on Higher UHD Mix: Gfu
Q2 average TV selling prices in Germany skyrocketed 24% from a year earlier to 657 euros ($776), enabling 1% revenue growth to 831 million euros ($981.5 million) despite an 18.5% unit decline to nearly 1.3 million sets, reported gfu Wednesday,…
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according to an unofficial English translation. A higher mix of Ultra HD sets and the global scarcity of components helped drive the sharp rise in average selling prices, it said. Gfu estimates three-quarters of the sets sold in Q2 had 4K resolution and 45% had screens 55 inches and larger. About 93% of the TVs sold in the quarter were smart sets, and 76% had voice control, it said. The unit sales decline was “not unusual” amid tough comparisons with the “strong second quarter of 2020,” said gfu Managing Director-Consumer and Home Electronics Sara Warneke.