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Consumers Optimistic as Normal Activities Start to Resume: Nielsen

Consumers are showing “high optimism” as the COVID-19 crisis abates, Nielsen emailed Wednesday, citing a survey of 1,000 respondents 18 and older fielded June 22-25. Some 95% of respondents said they were starting to resume normal activities; more than 90%…

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said their town is emerging from the crisis and stores that had been closed are beginning to open again. Eighty-five percent said it’s safer than it was a month ago vs. 64% responding to the same question in March. About 68% said they're less concerned about the virus. Two-thirds of respondents had gotten the COVID-19 vaccine or planned to get it; 13% were uncertain about the vaccine vs. 26% in March. Nearly half of consumers anticipate an improved economy in the months ahead; 29% think it will be unchanged and 23% expect it to get worse.