AVOD Services Gaining Ground With High Satisfaction Rates: Piplsay
Ad-supported VOD platforms are “fast gaining ground and disrupting the [over-the-top video] market," said a Monday Piplsay report. Some 63% of Americans subscribe to AVOD services, either paid or free, and 60% have switched from ad-free to paid or free…
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ad-supported services in the past year, it said. Nearly half are “very satisfied” with the content offered on AVOD services, 41% somewhat satisfied. More than 82% of consumers have watched content on a streaming platform: 31% used a mix of premium and free services; 19% used ad-free; 18% paid, ad-supported; and 14% free, ad-supported. Twenty-eight percent switched completely from ad-free to ad-supported, it said. Peacock is the most-preferred AVOD service at 23%, followed by The Roku Channel (17%), Pluto (12%) and Tubi and IMDb (11%). Crackle and Vudu were under 1%. Among SVOD services, Hulu is most preferred (34%), followed by HBO Max (26%), Discovery+ (11%), Peacock (10%) and Paramount+ (under 1%). More than half of respondents planned to switch to or resubscribe to an ad-free service: 26% in the next two-three months, 17% in four-six months and 11% after six months, it said.