Easing of Mask Mandates Driving Lower Online Shopping: Pitney Bowes
E-commerce “utilization rates” remain high in the U.S., even as COVID-19 mask mandates ease, stores reopen and nearly 60% of American adults are fully vaccinated, a Pitney Bowes survey found. It canvassed 2,000 U.S. adults, finding consumers “have mixed reactions…
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to the easing of mask mandates,” it said. Slightly more than a fifth, 22%, plan to shop in-store more often than before mask mandates were lifted, while 17% will shop online more often, it said. Fewer than half of U.S. consumers, 47%, shop online more often today than they did before the pandemic, it said. Though e-commerce experienced record growth after the pandemic began, preferences for online shopping were down 7 points from January, it said. It’s also the “longest sustained” drop below 50% since Pitney Bowes started tracking the metric last August.