Half of Online Grocery Shoppers to Return In-Store: ChaseDesign
Online grocery shopping trends born of pandemic are starting to wane, said ChaseDesign Thursday. About half of grocery shoppers began buying online and picking up in store during COVID-19, but only half of those plan to continue shopping that way…
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in the future, it said. A survey on buy online, pickup in store (BOPIS) fulfillment found 54% of grocery shoppers prefer to pick items in person, and 40% want the in-store shopping experience. Customers reported some frustration with BOPIS, citing product availability, quality, missing items from orders and extended wait times. The survey of 1,000 shoppers ages 18-54 was done at the end of April.