Consumers 'Overwhelmed' Amid Many OTT Options: Horowitz
Video streamers are “overwhelmed” by over-the-top streaming options, Horowitz Research reported: They feel the “pain” and fatigue of too many streaming services to choose from, as content fragments. Half of TV content viewers in a May survey of 2,183 consumers…
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said there are too many streaming services. About 44% said they often have a hard time finding something to watch. The researcher Wednesday cited launches of Disney+, Apple TV+, BET+, HBO Max, Peacock and discovery+; the rebranding and relaunching of CBS All Access into Paramount+; the launches -- and shuttering -- of Quibi and TVision; and the exit of PlayStation Vue. It noted arrival of AT&T TV as the “latest iteration of DirecTV Now and AT&T TV Now: “Consumer perceptions of chaos and their continued retention of (and perhaps nostalgia for) managed MVPD services is … not surprising.” Of MVPD nonsubscribers, 36% cut the cord within the past two years, up from 23% in 2020; 16% cited COVID-19.