Broadcast Affiliates Seek EAS Streaming Mandate
The top four network broadcast affiliate groups said streaming services should be required to disseminate emergency alert system messages, while a wide range of opponents from NPR to NCTA contend that’s not necessary or practical, in replies filed by Monday’s…
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deadline in docket 15-94. Streaming services “are not ill-equipped to distribute EAS information, and no wholesale reconfiguration of Internet-based programming distribution technology would be needed,” said affiliate groups for Fox, CBS, ABC and NBC. “Requiring streaming services to create this infrastructure and solve these technical challenges would be infeasible in many cases, and costly and unduly burdensome in others, especially when EAS alerts already are delivered widely through traditional broadcast and wireless means,” said NPR. Requiring this would be “technically impracticable” and “produce little, if any, benefit,” said MPA, the Digital Media Association, Digital Content Next and Internet Association. Streaming is too vague a term, said the Information Technology Industry Council. “The difficulty of defining an unbounded term such as 'streaming' makes any effort to bring streaming services into the EAS untenable.” Comtech sided with affiliate groups, saying it's “absolutely imperative” to enable such alerts and conceding it would involve “significant technical challenges.” Instead of new alerting requirements, the FCC should consider convening a multistakeholder working group to study “the alerting ecosystem as a whole” and how to best to reach consumers, said NCTA.