Third-Party OTT Data Said Hampered by Privacy Changes
Third-party over-the-top video data is becoming harder to rely on and collect due to new privacy features enabling consumers to block advertising tracking, such as iPhone users’ ability to turn off personalized ads in iOS, a Parks Associates webinar was…
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told Wednesday. Real-time data can be used to help retention for features such as statistics in sports programming and watch parties, said Verimatrix Product Management Director Sebastian Braun: That could be useful if wagering capability comes to TV. The webinar also heard about OTT churn (see 2106100048).