AR, VR to Play Big Role in Immersive Metaverse: Wedbush
Generation Z is gradually spending more time and money in virtual shared spaces, Wedbush's Michael Pachter wrote investors Thursday, after its pre-E3 Future of Gaming conference. “Metaverse tools are expected to emerge and democratize the creation process." He noted metaverses…
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are expanding to more areas. AR and VR could augment the immersive nature of metaverses, said the analyst: Cross platforms within gaming metaverses remain “a challenge because of the walled gardens set up by IP owners.” Advertising is expected to become more important to gaming companies, though conference speakers were cautious about the ability of advertising to reach its maximum potential within videogames “given that it could take away from the immersive experience (and break from reality),” he said. New iOS privacy controls likely create opportunity for new winners “that appeal to users by leveraging compelling social elements, with contextualized ads also seen as a key workaround,” said the analyst. Epic Games v. Apple (see 2010090015) “increased the focus on the uphill battle faced by many small developers,” and Apple and Google showed more flexibility on such platform fees, Pachter said: “If the 30% platform fee generally charged by Apple and Google does not change, there could be more scaling up to that figure based upon the size of the underlying developer,” and “more leeway around content curation.”