NFL Deal Will Drive Amazon Prime Subs Next Year, Says Parks
The deal between Amazon and the NFL for streaming rights to Thursday night games beginning in 2022 will boost Amazon Prime Video subscriptions, said Parks Associates Wednesday: Some 55% of pay-TV households consider live sports an important part of the…
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decision to keep their video service. “By offering live games, streaming services give the significant market of NFL fans a reason to subscribe,” said analyst Steve Nason. As over the top “becomes an integral part of its strategy, the NFL is working to secure viewers, and profits, for the next decade.” More than two-thirds of online pay-TV subscribers and 43% of traditional pay-TV subscribers who canceled their pay-TV service during COVID-19 were likely to resubscribe after the return of live sports, said Parks.