Consumers Returning to Work, Stores as Vaccinations Rise: Resonate

model, about 8% plan to work in the office most or all days, the same percentage as those planning to work mostly from home, it said. The number of consumers who think browsing and buying in a physical store is important grew 8% month to month; 37% said curbside pickup is important, 14.3% cited same-day delivery. Some 8% more customers shopped in a physical store than the previous month, and 24.4% of electronics shoppers said they would shop at a brick-and-mortar store now vs. online, compared with 22.7% in the previous survey. The number of consumers saying they're “completely likely” to get the coronavirus vaccine after it’s available to them rose 4 percentage points in the April 14-May 5 survey from the previous month. About 16% said they were not at all likely; 57% said completely likely. Twenty-four percent said they would get the vaccine in October at the earliest; 35% said April-June and 9% said July-September. About a third were vaccinated January-March. Of those who received a government stimulus payment, 21% said they would save the money, 13% earmarked it for credit card bills and 12% assigned it to household spending such as food and clothing. Three percent said they would spend it on “something fun.” The percentage of consumers not going to crowded activities until the virus is under control fell 40% from March to May, it said, while the number eating in restaurants once a month or more grew 20%.