SiriusXM, Pandora, TikTok Team on Creators
Pandora launched exclusive hosted playlists by popular TikTok creators Monday that will take listeners through their favorite songs with commentary about the selections, said SiriusXM Monday. The TikTok Tastemakers series kicks off with Bella Poarch, Christian Shelton and Nick Tangorra;…
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creators will promote the playlists on TikTok. The social networking service’s users will also have access to select re-airings of Pandora's original events series, Pandora Live, said SiriusXM. Pandora Live Powered by Women, featuring Gwen Stefani and Jazmine Sullivan, recently re-aired on TikTok, and more events will be announced through the year. In addition, SiriusXM will launch TikTok Radio this summer with content from TikTok creators, tastemakers and DJs. It’s designed to be a radio version of the platform’s For You page, SiriusXM said. TikTok Radio will be available in vehicles and as a streaming channel on the SiriusXM app, desktop and connected devices, it said.