Consumer Confidence Survey Methodology Updates to Online Canvass
The Conference Board will update the methodology of its monthly consumer confidence survey to an online canvass, effective with May 25's release of preliminary May results, said the think tank Tuesday. Questions dating to 1967, including gauging consumer intentions on…
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buying new TV sets, will remain unchanged, but the monthly sample of 5,000 U.S. respondents previously was canvassed by mail, it said.