COVID-19 B2B Tech Sales Mirroring Consumer Trends, Says NPD
U.S. Q1 business-to-business tech sales jumped 4% to $24.1 billion, including 3% software revenue growth and 4% in hardware, reported NPD Thursday. As with consumer tech, B2B tech sales trends that began during the onset of the pandemic continued, with…
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strong growth in products “that enable working and learning from home,” it said. USB camera sales revenue increased 320% from Q1 2020 and notebooks were up 51%, said NPD. Though tablet revenue increased 18%, the category slowed from its peak 2020 growth, it said. “As many in the U.S. begin their return to ‘normal' we are starting to see some of the pandemic-related sales momentum shift,” said analyst Mike Crosby. “As businesses and schools begin opening, we are likely to see some growth shift from the hardware that was needed to outfit home offices, back to software for business operations.”