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Starks Says 2022 QR Could Tackle Diversity, Localism

The FCC 2022 quadrennial review could be a way to try to tackle broadcast diversity and localism items, and auction 109 could help stem the trend of radio stations closing during the pandemic, Commissioner Geoffrey Starks told the Media Institute…

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Tuesday (prepared remarks here). He said his chief policy focuses include broadband access and media diversity. He said lack of an affordable broadband connection is a sizable problem for communities of color. Starks said FCC data shows declines in numbers of radio stations due to the pandemic, but "perhaps the tide will turn" with the agency's July 27 auction of radio construction permits. He said as the nation heads to a post-pandemic time, the radio industry's business fortunes should rebound somewhat. He called the Supreme Court's Prometheus decision (see 2104010067) a win for agency deference, even though it found the challenged ownership rules weren't necessary, giving the FCC space to revisit its rules in the QE with diversity "front and center as consideration." He said media consolidation might be considered a less significant problem due to growing internet and streaming competition to broadcast TV, but broadcast TV's importance during the pandemic reinforces the inherent value of having multiple voices in a public arena. Post-Prometheus, "we should have all ideas on the table," he said, adding he was pleased with Commissioner Brendan Carr's call to reinstate the broadcast incubator program. Starks said the FCC looking into reinstatement of collection of minority employment data from broadcasters (see 2103260038) "is long overdue." He said not having that equal employment opportunity data hampered the agency from fulfilling its statutory duty to monitor broadcast employer practices and ensuring broadcasters provide opportunity.