SiriusXM Forms Cross-Platform 'Umbrella' Ad Sales Organization
The ad sales teams of SiriusXM, Pandora and Stitcher will be “unified” under a single “umbrella” organization, SXM Media, said the company Monday. “Audio is experiencing a renaissance with a boom in premium content, spikes in listening, and innovative ad…
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tech fueling the industry, and our powerful portfolio of brands puts us at the forefront of this moment," said SiriusXM Chief Advertising Revenue Officer John Trimble.