HP Roared to Top Q1 Brand Share in Chromebooks, Says IDC
First-quarter Chromebook and tablet shipments remained “on fire,” rising 364.3% and 55.2%, respectively, reported IDC Thursday. “While vaccine rollouts and businesses returning to offices may slow down the work-from-home trend, we are still far from returning to 'normal' working conditions…
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and hence the demand for tablets, especially detachables, is expected to continue for a while," said analyst Anuroopa Nataraj. But as buyers turn increasingly toward “competing products,” such as thin and light notebooks for work or entertainment and Chromebooks for education, “the future of tablets will remain under constant competition, leaving the heavy lifting to larger brands” like Apple, Samsung, Amazon and Microsoft, she said. Apple maintained top Q1 global share in tablets, but its advantage over Samsung shrunk to 4.7 points from 10.7 points in the 2020 quarter, said IDC. HP roared to market leadership in Chromebooks in the quarter, up from the No. 3 position a year earlier, with its 633.9% growth in shipments to 4.4 million, said IDC. Lenovo and Acer rounded out the top three.