Consumers Shunning iPhone Mini, SE to Buy Larger Models: CIRP
Consumers are “avoiding iPhone mini and SE,” preferring larger models, reported Consumer Intelligence Research Partners Thursday. Apple’s four iPhone 12 models were 61% of U.S. phone sales in Q1, while the iPhone 11 had the largest single-model share at 24%.…
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The iPhone 12, 12 Pro and 12 Pro Max all had “decent share"; the priciest, the iPhone 12 Pro Max, had 20% of sales, said analyst Josh Lowitz. In the year-ago quarter, the comparable model, the iPhone 11 Pro Max, had 13%. The iPhone 12 mini and SE had the smallest shares of all models, both falling from the December quarter. CIRP surveyed 500 U.S. Apple customers who purchased an iPhone, iPad, Mac computer or Apple Watch in Q1.