Harman Bows Developer Portal for Android Automotive Platform
Harman announced Tuesday the Ignite Store Developers Portal, a hub that gives Android Automotive developers access to toolkits, technical documentation and application programming interfaces to create apps for a Harman's Ignite store. Carmakers can more easily “infuse technology, control experiences…
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and implement digital revenue generators” through a curated store with apps Harman pre-certifies, said the company. The portal connects Android developers with carmakers “to increase the effectiveness and availability of in-vehicle applications on the cloud,” said Sripriya Raghunathan, SBU senior vice president-automotive services. Android developers can more easily engage their target audience, OEMs have a streamlined way to drive new experience opportunities around their brands, and consumers can enjoy what Harman calls “enhanced experiences per mile” with access to their favorite content, she said. OEMs can benefit from digital revenue streams and “minimize traditional costs associated with pursuing new technology solutions,” said the company. Search and delivery platform Audioburst on Tuesday announced availability of its app at Harman’s Ignite store. Through the app, drivers and passengers can say what they want to listen to, and Audioburst generates relevant and personalized podcast and digital radio playlists, it said. The company’s APIs give OEMs user analytics for content consumption, which can be used to inform subscriptions or ads, creating new revenue opportunities, it said. The company’s AI technology constantly listens to thousands of podcasts and radio stations, analyzing and indexing millions of minutes of long-form content, then cutting it into short-form audio clips called “bursts,” it said. Keywords, entities, sentiment and other metadata are extracted to ensure accurate topical segmentation. The bursts are grouped together into playlists to provide listeners with a recommended content stream based on trending topics, past behavior and defined keywords and interests, it said. Categories can be broad, such as technology, or specific, such as a sports team.