Sony Starts 8K TV Pricing at $8K for LED Sets to Begin Preorders in Summer
Sony began taking preorders Monday for some of the 2021 Bravia LED and OLED TVs it launched at CES and gave approximate preorder dates for others. All new Sony models run on the company’s new Cognitive Processor XR that’s designed…
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to “replicate the way human brains think and respond,” said the company. The company didn't say whether the ATSC 3.0-compliant TVs would carry CTA's voluntary NextGenTV certification logo. The flagship Z9J series of 8K LED TVs, available for preorder in summer, include the 85-inch ($9,999) and 75-inch ($7,999) models. Among flagship OLED models, the 65-inch ($3,999) and 55-inch ($2,999) are available; the 83-inch ($7,999) can be preordered next month, said the company. All A80J series OLED TVs are available for preorder: 77- ($4,499), 65- ($2,799) and 55-inch ($2,299). The premium XR X95J 4K LED TV series, all for summer preorder, includes the 85-inch ($4,499), 75-inch ($2,999) and 65-inch (price to be announced). The largest TV in the Sony line, the $19,999 XR X92 100-incher, will be on summer preorder, it said. In the X90J series, the 75-inch X90J ($2,599) is available for preorder, and the 65-inch model ($1,799) and 55-inch ($1,499) models are available now; the series’ 50-inch model ($1,299) is available for preorder. All sets in the X85J 4K series of Google TVs will be available for May preorder: 85- ($3,199), 75- ($2,199), 65- ($1,599), 55- ($1,199), 50- ($999) and 43-inch ($899). X80J 4K LED TVs with Google TV are available now: 65-inch ($1,149), 55- ($949), 50- ($849) and 43-inch ($749); the 75-inch $1,699 model goes on preorder April 26.