IFA Plans ‘Full-Scale Comeback' but Won’t ‘Set New Records’: Promoters
IFA 2021 is planning a “full-scale and real-life return” Sept. 3-7 to the Messe Berlin exhibition halls and fairgrounds, after its “deliberately small-scale” physical-virtual hybrid version in 2020, said promoters Thursday. “With all our precautions to ensure everybody’s good health,…
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we don’t expect IFA Berlin 2021 to set new records," said IFA Executive Director Jens Heithecker.