Camcorders, Mirrorless Cameras Resonating With Consumers: NPD
NPD’s retail tracking service is showing surprising consumer demand for camcorders and mirrorless cameras, reported the company Thursday. “New needs and new features” were responsible for the 13% unit sales growth in camcorders and 9% increase in mirrorless cameras in…
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2020's second half, and that growth reached 24% and 18%, respectively, during the first two months of 2021, said NPD. The growth in camcorders is attributable partly to consumers buying them as webcam replacements, “as product shortages became a challenge during the pandemic,” said analyst Ben Arnold. “Sales likely also saw a boost from consumers looking to stream gaming sessions.” Mirrorless cameras “saw a boost from new product introductions from leading brands in the industry, as well as new features, such as enhanced resolution for recording video,” said Arnold. “As U.S. consumers anxiously await a return to travel and experiences, there is opportunity for these categories to maintain their positive momentum.”