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Broadcast Hit by Big Viewership Losses in Pandemic, Says nScreenMedia

Broadcast networks dispute Nielsen data showing viewership plunged during the COVID-19 pandemic, but traditional pay-TV data seems to back up Nielsen's position, nScreenMedia analyst Colin Dixon blogged Tuesday. He said third-party data points to empty sports stadiums and the TV…

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production shutdown hitting the traditional TV industry "much harder than it would like to admit."