IBM Survey Finds Consumers ‘Not Going Back’ to Pre-Pandemic ‘Normal’
When consumers around the world are fully vaccinated against COVID-19, “the daily routine that came screeching to a halt in 2020 will not be reprised, but rather, rearranged,” an IBM study found. Though crowded trains and concert halls were an…
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accepted part of pre-pandemic life, “many people have a new threshold for public interaction and expectations of personal space,” said the company Thursday. IBM canvassed 15,000 adults in Brazil, Canada, China, Germany, India, Mexico, Spain, the U.K. and the U.S. in February, finding 52% said they will change “the extent to which they interact with people outside of their household after they are vaccinated,” said the company. Three in 10 plan to interact with others less than before the pandemic, while slightly more than a fifth (22%) saying they will interact more. People who said they were in crowds or large groups “almost constantly” before the pandemic want to change that lifestyle, with 40% planning to scale back that interaction.