Vidgo Sells Prepaid Streaming Video, Eyes Gen Z
Among predictions from a co-founder of a new prepaid virtual MVPD is that "social TV is here to stay.” Polls and memes, like so-called watch parties, are part of social TV, said Vidgo President Shane Cannon. In an increasingly crowded…
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media segment that continues to steal share from traditional pay TV (see 2103310055), more than 120 million consumers have subscribed to skinny bundles, said Cannon, whose company provides such content. Cannon expects that number to “pick up steam” over the rest of 2021, as live TV streaming becomes “the preferred way to watch” among younger viewers who want to pick their own content. Betting via sports channels makes "a lot of sense,” Cannon said Wednesday, noting sports betting is best served on multiple devices. A top challenge for streaming services is “how to get Gen Z to pay for content,” he told a Parks Associates virtual conference: Ad-based VOD is widening the gap, giving the segment a way to get content without paying. Vidgo believes the best way to lure Gen Z is through live sports and news -- content that doesn’t get to AVOD platforms.