Esports to Grow 70% to $3.5B Global Market by 2025: Juniper
The global esports and games streaming industry will grow 70% over the next four years, to $3.5 billion by 2025, Juniper Research forecast Monday. It defined esports as livestreaming games, often featuring professional gamers, along with streaming of gameplay content…
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to casual audiences. Market value will be driven by paid subscriptions on streaming platforms and advertising spending. Stakeholders should invest in revenue-generating areas, including broadcasting rights, live event ticket sales and sponsorship deals to realize the category's potential value, it said. Juniper predicts over 1 billion viewers by 2025, up from 800 million at the end of 2021. It expects the Asia Pacific region to have over half of viewers by 2025. Rising viewership will create more competition between content streaming platforms, including Twitch and YouTube, it said.