Vizio Lets Brands Limit Ad Viewership on TVs
Vizio Ads unveiled “universal frequency control” for brands to limit how often a Vizio smart TV “is exposed to specific ad creative,” said the vendor Friday. UFC uses data from Inscape, Vizio’s automated content recognition data business. Vizio settled with…
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the FTC in 2017 over allegedly using Inscape to spy on consumers' viewing habits (see 1702060042).