Disney Pleased With Disney+ Take-Up
Consumer adoption of Disney+ “exceeded even our highest expectations” 15 months after its November 2019 launch, said Disney CEO Bob Chapek on a fiscal Q1 investor call Thursday. Disney+ had 94.9 million global subscribers at the end of the quarter…
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Jan. 2. ESPN+ had 12.1 million, Hulu 39.4 million, he said. Executives on the call expressed confidence that consumers will take next month’s $1-per-month Disney+ price hike in stride and won't abandon the service. The “wealth” of intellectual property from Disney’s portfolio of “brands and franchises provides us with an incredible breadth and depth of storylines and characters to mine for Disney+ and our other streaming services,” said Chapek. “We have the ability to interconnect these storylines and characters in unprecedented ways.” Disney will debut Raya and the Last Dragon March 5 simultaneously in theaters and as a $29.99 “Premier Access” option for Disney+ members, he said.