Pandemic-Induced Consumer Demand to Continue as ‘Main Story’: Energizer CEO
Energizer customers continue buying batteries en masse “for immediate use,” said CEO Mark LaVigne on a fiscal Q1 call Monday. “Consumers have increased the number of devices they own, as well as their usage of those devices.” Pandemic-driven demand “for…
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the foreseeable future will continue to be the main story,” he said. Duracell “has always been a strong competitor,” but the “promotional environment” in batteries “has been flat” for the past 13 weeks, said LaVigne. It’s “stable, benign,” he said. “What you've seen with our largest competitor is they've emphasized innovation and investing in their brands. We've done the same and we've had success with distribution as well.” He expects that “healthy competitive environment for us and our biggest competitor” to continue in the U.S. and around the world, he said.