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CTA, Having Cut Staff, Sticks With Physical CES 2022: Shapiro

Few details are set in stone for CES 2022, except for CTA’s commitment to return to a physical show Jan. 5-8 at the Las Vegas Convention Center, CEO Gary Shapiro told us. “Nothing’s off the table,” Shapiro said when we…

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asked if CTA will limit show attendance to crowds smaller than the customary 170,000 or impose COVID-19 vaccine or testing conditions. It’s “possible” CTA will require proof of a vaccine as a condition for registering for CES 2022, said Shapiro. “A lot of groups are trying to figure that out. You see what others are doing and you get to best practices. A lot of lawyers and HR people are looking at the same questions.” Canceling CES 2021 “financially was a huge hit for us,” said Shapiro, refusing to disclose the damage, except to talk about the impact in headcount terms. “We did have a staff layoff,” he said. “We cut expenses dramatically.” CTA’s workforce is about 130, compared with 190 pre-pandemic, he said.