TiVo Finds COVID-19 Spurred OTT Hopping, Not Just Adding Subscriptions
Average video services per person grew 35% in Q4 over the year-ago quarter, to 6.7, among broadband-only subscribers, reported TiVo Wednesday. As the pandemic continues, “shifting consumer patterns in the video service landscape are proving to be more than mere…
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anomalies,” the company found in 4,526 responses to a survey done for TiVo by a third-party company. “People are adjusting to a new normal.” Subscription hopping is prevalent during the pandemic, TiVo said, with 25% saying they added at least one new video subscription during the COVID-19 period; 15% canceled at least one. TVs are “overwhelmingly” the preferred screen for viewing subscription VOD (71%), ad-supported VOD (54%), virtual MVPD (58%) and network apps (43%). Smartphones came in second, followed by PCs and tablets. Respondents preferred watching streaming content via media players such as Roku, Fire TV, Apple TV and Chromecast (46%) compared with smart TVs (28%), set-top boxes or digital video recorders (13%), game console apps (6%) and Blu-ray player apps (1%).