Sinclair and Bally’s Take Next Step in RSN, Gaming Pact
Sinclair and Bally’s unveiled a Bally Sports logo Wednesday to go along with 19 renamed regional sports networks that will be rebranded under the casino company’s name over the next few months, part of a 10-year agreement announced in November…
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(see 2011190028). It "signifies a new, transformative chapter in the regional sports business and is representative of our cohesive partnership with Bally's," said Steve Rosenberg, Sinclair president-local sports. The logo rollout is a first step in a “transformational partnership that is going to revolutionize the U.S. sports betting, gaming and media industries,” said Bally's CEO George Papanier. The company will integrate its content, including a fantasy sports platform it's buying from Monkey Knife Fight, into live game day coverage across the RSNs, he said. Sinclair has rights to eventually buy up to 30% of Bally’s stock, pending regulatory approval. Sinclair’s RSN portfolio will receive annual naming rights fees and a percentage of Bally’s Interactive’s marketing spending.