Pandemic Is Accelerating Cord Cutting, What If Media Says
COVID-19 juiced up the cord-cutting trend, with 31% of Americans now cord cutters and 41% of those making the decision in the past year, What If Media Group reported Wednesday. It surveyed 23,000 consumers online in December. It said 52%…
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of current cable customers are considering cutting the cord, with 31% planning to do so “imminently” or “in the new year.” It said 66.6% of households subscribe to one or two streaming services, and 17% subscribe to three. And 58% have a $15 cap for how much they're willing to spend monthly on streaming; 36% had password access to a friend or family member's streaming service; and 51% don't consider that as stealing.