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TV Buying Intentions Slumped Slightly in January, Says Conference Board

Consumer intentions to buy new TV sets declined slightly in the January runup to the Feb. 7 Super Bowl, according to preliminary Conference Board data Tuesday. Nielsen canvassed 5,000 U.S. homes through Jan. 14, finding 10.8% plan to buy a…

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new TV in the next six months, down from 11% in December and 11.4% in January 2019, said the board. Consumer confidence improved “moderately” in January after declines in November and December, it said. “Consumers’ appraisal of present-day conditions weakened further in January, with COVID-19 still the major suppressor,” said the board. But public expectations for the economy and jobs turned more optimistic, “suggesting that consumers foresee conditions improving in the not-too-distant future,” it said.