ANA Opposes Opt-In, Enforcement in ND Privacy Bill
Advertisers recoiled at requiring opt-in and a private right of action in a proposed North Dakota privacy bill (HB-1330). Different state approaches to privacy “harm both businesses and consumers by creating complex regulation leading to increased compliance costs that are…
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almost certain to be passed on to consumers,” blogged Dan Jaffe, Association of National Advertisers group executive vice president-government relations, Tuesday. Washington state legislators also are debating consent and enforcement provisions (see 2101220043).