Comscore Stresses Positives in Reporting 2020 Box Office Plunged 71%
The pandemic sent global 2020 box office receipts plunging 71% from a year earlier to $12.2 billion, reported Comscore Friday. The North American decline was 80% to $2.25 billion, it said. China had the least damage, falling 66% to $3.1…
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billion. The combination of a “well-managed pandemic response coupled with strong local product has led to a strong theatrical recovery in many countries,” said Comscore, typifying the positives it accentuated. “With careful planning, adherence to local health regulations and must-see content, studios and exhibitors found a path to success.”