Only 1/4 of US Consumers Considering EVs for Their Next Purchase: Deloitte
Consumer “anxiety” amid the pandemic is shifting automotive preferences toward “familiarity and affordability,” with three-quarters of U.S. consumers seeking a traditional internal combustion engine (ICE) in their next new car purchase instead of an electric vehicle, a Deloitte survey found.…
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The firm canvassed more than 24,000 consumers in two dozen countries, finding that before the “transportation torch is officially passed” from ICEs to EVs, many in the buying public seek “greater assurance around mileage, robust charging infrastructure rollouts and affordability” of the EV segment, it said. Consumers across the globe “are showing a near-term reluctance to switching away from ICE technology,” said Deloitte. Just a quarter (26%) of U.S. consumers “are considering alternative engine solutions for their next vehicle,” down 15 points year over year. The top concern about EVs in the U.S. and Germany is battery range (28%), it said. Though the majority of consumers in the U.S. (71%), Japan (71%), Germany (64%) and India (63%) expect to charge their vehicles at home, more than half (51%) of respondents in China intended to make use of available charging stations at their place of work or on the street instead, it said.