Equifax Buying Kount AI-Based Fraud Prevention Firm for $640M
Equifax agreed to buy Kount, a supplier of artificial intelligence-based fraud prevention and digital identity solutions, for $640 million. “Businesses require new ways to establish digital identity trust in real time to fight the growing problem of online fraud while…
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reducing customer friction,” said Equifax Friday. This will expand its global “footprint” in fraud prevention and “identity trust,” it said. The transaction is expected to close this quarter.