Connected Cars With 5G Are Developer Opportunity, Harman Event Told
Connected cars are opportunities for OEMs, app developers, service providers and fleet operators to create new in-vehicle consumer experiences, Chief Marketing Officer Ralph Santana told Harman's virtual event Thursday. The Samsung unit touted extending headrests with built-in sound, in-cabin lighting,…
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OLED and QLED displays, and tactile transducers. Santana referenced “elevated experiences,” or experiences per mile (EPM). Harman established an EPM advisory council of more than 30 companies. EPMs are designed to meet consumers' desire for their car to be a "third living space," where they can make downtime more productive, he said. Travel Channel personality Kellee Edwards, host of the event, said cloud-based games are accessible via 5G connection.