December Global App Spend Tops $9B, Sending 2020 Total Over $110B
Apple’s App Store and Google Play raked in more than $407 million worldwide on Christmas Day, a 35% year-on-year jump, blogged Sensor Tower Tuesday. Global spending on mobile apps and games surged past $100 billion for the first time in…
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November, it said. Christmas spending was 4.5% of the month’s $9 billion, through Dec. 27, with most holiday spending on mobile games, up 27%. Tencent’s Honor of Kings led the category, generating $10.7 million globally. Consumers spent $112 million on non-game apps, up 59% from 2019, while entertainment app spending rose 22% to $19.3 million. TikTok was the top revenue-producing app globally on Christmas at $4.7 million. The App Store took 68% of spending at $278.6 million vs. Google Play’s $129 million. U.S. consumers spent nearly $130 million across both app stores this Christmas, up 38%. Roblox was the top mobile game in the U.S. at $6.6 million on Christmas, while Disney+ generated the most revenue among non-games at $2.6 million.