COVID-19 Driving 1.6-Hour Bump in Average Home Internet Usage, Says LRG
The average self-reported time spent online at home among U.S. adults is 5.3 hours a day, up from 3.7 hours last year and 2.9 hours in 2015, said Leichtman Research Group Monday. Some 97% of household internet accounts are broadband,…
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up from 81% five years ago, and 86% of U.S. households get internet service at home, up 2 points from five years ago. Eighty-seven percent of households use at least one laptop or desktop PC, and 78% get internet at home and on a mobile phone, said a survey of 1,076 U.S. adults fielded in November-December. Half of those consumers not online at home access the internet on a smartphone. Among adults with home internet service, 68% visit a social networking site daily, up from 63% a year ago, and 59% watch video online daily, up from 50%. After the onset of the COVID-19 pandemic, “the reported mean time spent online at home per day among adults increased by over an hour and a half from a year ago,” said LRG President Bruce Leichtman.