Comcast's FreeWheel Buying SaaS Ad Firm Beeswax
Comcast's FreeWheel agreed to buy software-as-a-service advertising company Beeswax, FreeWheel said Thursday. This expands FreeWheel’s programmatic marketplace capabilities in TV and video ads, including connected TV and set-top box VOD, it said. Terms weren't disclosed. The deal is expected to…
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close next month, pending approvals.