App for Android TV, Chromecast Lets Viewers Shop for Products Seen on TV
Customers with Google TV products can pause video to unlock information and buy what they see, said interactive video company Wirewax, which is powering the app. Interactive and shoppable experiences are available on Chromecast with Google TV and other Android…
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TV devices, it said Wednesday. The Interactive app lets viewers get names and biographies of actors, view ingredients for recipes, create memes and go directly to retailers and universal carts to shop products that appear in a video, it said.